Client: Hotel Labs (www.hotellabs.com)
Hotel Labs is a revolutionary US sales representation company for small luxury hotels around the world. Operating from offices in New York City and Miami Beach, they are an innovative "hands on” agency with expertise in the leisure market, including group and incentive travel, as well as corporate fashion and entertainment markets. With a prestigious collection of hotels and conections, Hotel Labs encourage and enhance sales by creating links to travel alliances and introductions to top producing travel agencies, incentive houses, fashion companies, film studios, and more.
As part of a complete brand identity, this leaflet was designed based on the layout of their recently completed web site. The leaflet is intended to be distributed to upmarket travel agents and is designed to be used as a 'cheat sheet', an industry-standard format providing an overview of the hotels they represent at a glance, and a pointer to the web site.