The brief called for an attractive and affordable way of reaching thousands of potential clients to highlight the five main reasons for choosing Core Media for eLearning over more traditional classroom-based training. A leaflet was chosen as the best medium for this as its intended marketplace can be very traditional. A simple design was required in order to make the text be as legible, evolve the brand identity and to help give a reassurance of quality to the potential clients.
Sustainable Enterprise Strategies (SES) is a social enterprise company with more than three decades of practical experience in tackling poverty and inequality through practical business and consultancy support promotion across a wide spectrum of enterprise. In preparation of their relocation and relaunch, we worked with a supplied logo to design a suite of evolving campaign materials that was adaptable with a myriad of marketing campaigns. The end result created a cohesive package that reestablished SES's brand identity.