Portfolio

Client: Hutchinson Photography

Project: Logo and identity design, stationery

A professional photographic outfit with experience that spans over three decades, Hutchinsons got in touch when they wanted to rebrand.

With a huge range of photographic services, the challenge was to create an identity that was friendly, inviting and professional.

Client: Proptastic (www.facebook.com/proptastic)

Project: Logo and identity design

Our friends at Proptastic asked us to design a new identity that had a vintage or Victorian style to match the overall theme of their business. Proptastic create fun photo corners, backdrops and themed props for hire at occasions such as weddings, christenings, baby showers and Christmas parties, designed to make guests smile and capture the moment on camera for a lifetime of good memories.

Client: Hug in a Bag (www.huginabag.com)

Project: Logo and identity design

Our director has been a supporter of the Hug in a Bag cancer charity from when it started in October 2006 in Sunderland. Its aim is to give a 'hug' in the form of a pamper bag containing gifts and information to every person diagnosed with breast cancer in hospitals in Sunderland and Blackpool.

The design challenge was to create a universally warm and friendly identity based on the charity's mascot, a bear named 'Hugo', that could operate in conjunction with the original Hug in a Bag identity. The design strategy was to incorporate bold, funny and eye-catching elements but in a thoughtful and controlled manner (however nobody mentioned cute - that was a happy accident!). It was essential that the design have a dynamic and colourful look that would appeal to all ages and combine a feel-good factor with the encouragement of donor involvement. Designed as part of a complete brand identity, response to each application has been overwhelmingly positive and we continue to remain a valued partner in the organisation's many campaign objectives.

Client: Core Media eLearning (www.coremedialtd.co.uk)

Project: Leaflet copywriting and design

Specialising in delivering bespoke workforce development via the use of electronic media and information/communication technologies in the workplace, Core Media eLearning combine eLearning with stimulating interactive, imaginative and functional design by combining text, audio, images, animation and streaming video to deliver effective computer-based learning, via free-standing local networks or the internet in networked learning.

The brief called for an attractive and affordable way of reaching thousands of potential clients to highlight the five main reasons for choosing Core Media for eLearning over more traditional classroom-based training. A leaflet was chosen as the best medium for this as its intended marketplace can be very traditional. A simple design was required in order to make the text be as legible, evolve the brand identity and to help give a reassurance of quality to the potential clients.

Client: Core Media eLearning (www.coremedialtd.co.uk)

Project: Certificate

As part of a complete brand identity, a branded certificate design was required that would be suitable for different quantities of variable data dependent on which course it applied to. We also had to ensure that the design had a distinct border as learners would be downloading and printing on desktop printers upon completion of each course.

Client: Holmlands Hair & Beauty (www.holmlands.com)

Project: Press adverts

Holmlands offers a wide variety of hair and beauty treatments from a team of fully qualified hairdressers and beauty therapists that are trained to the highest standard, ensuring clients leave feeling relaxed and refreshed.

A series of press ads were designed creating an evolution of their identity to reflect the expertise and personal touch Holmlands offer.

Client: Washington Village Christmas Festival

Project: Logo and branding, leaflet and posters

In and around Washington Village, this community event includes Santa’s Grotto, Christmas light switch on, storytelling, arts and crafts, and entertainment from local performers and schools.

Our brief was to create an identity with a vintage Christmas feel that was applied to a series of leaflets, ads and posters.

Client: Sweaty Betty's Boot Camp

Project: Leaflet design

Sweaty Betty's offer boot camp training specifically catered for women. We were asked to come up with an identity that put an emphasis on strength and beauty, to which we added a 50s feel with the simple use of fonts and images.

Client: Crystal and Glass Gifts (www.crystalandglassgifts.co.uk)

Project: Logo and identity

Crystal and Glass Gifts pride themselves on offering the highest quality personalised crystal and glass products at competitive prices. With gifts produced by the most up-to-date methods of manufacture and personalisation, shoppers are able to create the perfect gift by adding their own text or by selecting from an artwork library. Products are then personalised by various methods depending on the artwork and the type of product selected, ranging from handmade decanters, sculptures, optical crystal gifts, whisky dispensers, stemware, tankards and tumblers.

The challenge was to create a design that gave a general feel of what they do without being too specific which would set itself apart from the competition. In order to achieve this, we focused on creating a contemporary look that made use of a subtle 3D glass effect and a soft warm grey palette. The result is an identity that feels engaging, inviting and professional.

Client: Core Media eLearning (www.coremedialtd.co.uk)

Project: Logo and identity

The logo illustrates an expanding core.

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