Project: Logo and identity
Crystal and Glass Gifts pride themselves on offering the highest quality personalised crystal and glass products at competitive prices. With gifts produced by the most up-to-date methods of manufacture and personalisation, shoppers are able to create the perfect gift by adding their own text or by selecting from an artwork library. Products are then personalised by various methods depending on the artwork and the type of product selected, ranging from handmade decanters, sculptures, optical crystal gifts, whisky dispensers, stemware, tankards and tumblers.
The challenge was to create a design that gave a general feel of what they do without being too specific which would set itself apart from the competition. In order to achieve this, we focused on creating a contemporary look that made use of a subtle 3D glass effect and a soft warm grey palette. The result is an identity that feels engaging, inviting and professional.